In a shocking twist in the realm of cryptocurrency, Errol Musk- father of entrepreneur Elon Musk, has devised a new meme coin named ‘MUSK IT.’ Reports say plans are afoot to raise as much as $200 million to finance the Musk Institute, a for-profit think tank focused on cutting-edge engineering projects, including flying vehicles. 

The Genesis of ‘MUSK IT’

According to sources, the ‘MUSK IT’ token was first launched in December 2024 by a Middle Eastern cryptocurrency firm. Despite its association with the Musk name, the token has failed to gain significant traction, losing more than 50% in value since its creation. At the end of January 2025, changes in hands are made for ‘MUSK IT’ at about $0.02 while having a market capitalization of around $25 million.

Errol Musk’s new endorsement aims to give fresh legs to the token’s prospects. Teaming up with tech consultant Nathan Browne, he plans to use proceeds generated through ‘MUSK IT’ to establish the Musk Institute, a think tank that promises to “go beyond rockets” researching new engineering projects, including flying cars. 

Differing from the Average Memecoins

Memecoins, to be sure, are often humorous in origin and speculative in nature, but they are also the butt of serious criticism for bringing little to no intrinsic value or utility to the cryptocurrency market. Errol Musk and Nathan Browne would like to divorce ‘MUSK IT’ from such token projects. They say, the first condition when aligning with MUSK was that it will not be a quick-profit scheme.

This commitment underlines the commitment to making ‘MUSK IT’ a valid mechanism for fund-raising for real engineering projects and not as a speculative trade vehicle.

Elon Musk’s Role Explained

Setting records straight, as influential as the Musk surname might be in tech and crypto, officials have reported that Elon Musk has nothing to do with the ‘MUSK IT’ project. The relationship between Elon and his father, Errol, has been described as strained, with Elon once allegedly calling his father a “terrible human being” in a biography by Walter Isaacson. Errol has since denied those claims, stating he does have a relationship with his children.

Errol Musk said his son Elon Musk has nothing whatsoever to do with the ‘MUSK IT’ memecoin project. In fact, the initiative has nothing to do with his ventures either, notwithstanding the surname. 

The Larger Context of Memecoins by Celebrities

MUSK IT’ arrives hot on the heels of the wave of celebrity-branded meme coins, with President Donald Trump just recently unveiling the ‘Official Trump’ (TRUMP) meme coin and launching his wife Melania’s ‘Official Melania’ token. Such releases have brought under political scrutiny at least the wider crypto market in terms of probable scams and manipulating the market.

Analysts also warn that such tokens tend to attract a lot of attention and investment but often have little in terms of real value propositions, making them susceptible to market volatility.

Market Reception and Future Outlook

Following the endorsement from Errol Musk, ‘MUSK IT’ jumped significantly in value to a market capitalization of almost $25 million. It’s anyone’s guess what may be next for this token without any direct influence by Elon Musk himself. Anndy Lian, author and intergovernmental blockchain expert says,

“The future without Elon’s endorsement could be pretty uncertain for the wide adoption of the token ‘MUSK IT’ to rise in value in the markets”.

MUSK IT’ will more than likely come down to how well the Musk Institute can live up to ambitious engineering projects, proving the token for use other than speculation.

Conclusion

The ‘MUSK IT’ meme coin by Errol Musk stands to represent an interesting point where cryptocurrency fundraising meets innovative engineering ambitions. The project uses the name Musk as leverage to attract investment in the forward-looking initiatives of the Musk Institute. However, potential investors must be cautious in their speculation, with due diligence being paramount. 

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FAQs

1. What is the purpose of the ‘MUSK IT’ memecoin?

The ‘MUSK IT’ meme coin would be used to fund the development of the Musk Institute, a for-profit think tank that reportedly works on a slew of innovative engineering projects, including flying vehicles.

2. Is Elon Musk associated with the ‘MUSK IT’ project?

 No, Elon Musk is not related to the ‘MUSK IT’ project. It is fronted by his father, Errol Musk, along with tech consultant Nathan Browne.

3. How does the market view ‘MUSK IT’?

 The announcement of Errol Musk’s influence saw the MUSK token surge in the market, swelling its market capitalization to the tune of close to $25 million. Its market is usually skeptical due to the speculative tendency of meme coins.

4. What distinguishes ‘MUSK IT’ from other meme coins?

Typical meme coins rely on hysteria and community involvement for their survival. MUSK IT aims to rally support for the Musk Institute, a speculative profit-driven think tank that funds ambitious engineering projects. It finds itself in the same basket with all other meme coins. However, the fact that it has Errol Musk behind it and has stated a purpose beyond that of a meme distinguishes it somewhat from other meme coins, albeit the skepticism within the crypto community is overwhelming.