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WINNING THE GRAMMYS: The Illusion and Priorities of the Nigerian Artistes – By Sesan Adeniji

They say if wishes were horses, beggars will ride. Should I start counting the number of Nigerian artistes who have said in their songs they wish to win the Grammy someday? I say to them, wishing won’t win you a Grammy. Having the know-how and strategy on how it has been won for years and how it could be won today is the only option to actualizing that dream. We should also not set our bar so low by hoping the Grammys will finally come with any of our artistes featured on a Grammy winning song. That is just one slim option.

 

There’s no doubt that the Grammys is the highest honour for any hard working artiste whose body of work has found a way to capture significant attention of a fragment of the world stage. But as huge as the number of awards dished out during the Grammy award night is, the ‘World Music’ category is the only category to be competed for by the very best from Africa.

 

To be sincere, your music and performance must be exotic to stand a chance of being called one of the best in Africa/World to secure a slot. It’s never a category for a one hit wonders, artistes that are not consistent, not vocally grounded and those without a unique sound. Only a few can even beat these criteria and this is just the start on the road to winning a Grammy.

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