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Reading: How Trump Media’s Massive Bitcoin Plan Rolls On Despite Market Moves
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Deythere > News > News > How Trump Media’s Massive Bitcoin Plan Rolls On Despite Market Moves
NewsCrypto

How Trump Media’s Massive Bitcoin Plan Rolls On Despite Market Moves

How Trump Media’s Massive Bitcoin Plan Rolls On Despite Market Moves
Jane Omada Apeh
Last updated: June 24, 2025 11:37 am
By
Jane Omada Apeh
Published June 24, 2025
Published June 24, 2025
Share

The Trump Media & Technology Group (DJT) multi-billion dollar Bitcoin treasury plan is still fully in play as it launches a $400 million stock buyback. Announced on June 23, the board approved buyback will allow the company to buy back common shares and warrants through open market transactions.

Contents
  • Bitcoin Treasury Plan Unchanged During Buyback
  • The Political Angle of Trump Media’s Crypto Plans
  • Conclusion
    • Summary
  • FAQs
    • What is the Trump Media bitcoin treasury plan?
    • Will the $400 million buyback impact the Bitcoin plan?
    • Is Trump Media launching a crypto ETF?
    • How does this fit into Trump’s broader crypto agenda?
    • What are the risks of this strategy?
  • Glossary
    • Sources

According to CEO Devin Nunes, it’s a “vote of confidence” in the company’s direction and with a $3 billion balance sheet. Importantly, this buyback will be funded separately and will not impact the capital allocated for the company’s Bitcoin accumulation initiative.

Bitcoin Treasury Plan Unchanged During Buyback

Trump Media’s $2.3 billion Bitcoin treasury plan, announced earlier this year, is still the centerpiece of its strategy. The company is clear that the stock buyback will not divert funds from the cryptocurrency allocation, and both will operate independently.

Trump Media $2.3B Bitcoin Treasury
Trump Media $2.3B Bitcoin Treasury Plan

The Bitcoin plan is a private placement offering with proceeds going towards building a digital asset reserve. The company has also applied to launch a Bitcoin-Ether ETF with a 75/25 split and has partnered with Crypto.com for infrastructure and custody services.

The Bitcoin allocation is similar to what MicroStrategy has done and is a corporate crypto treasury model. However, experts believe the Trump Media’s entry into the space is largely because it coincides with President Trump’s national crypto strategy and recent executive order to create a U.S. Strategic Bitcoin Reserve.

The Political Angle of Trump Media’s Crypto Plans

While Trump Media’s public messaging is all about shareholder value and financial innovation, its crypto roadmap is closely tied to U.S. politics. The company’s Bitcoin treasury initiative aligns with World Liberty Financial; a related company that recently launched the USD1 stablecoin and high-yield crypto investment products.

These moves support the Trump administration’s goal to strengthen the country’s position in the global digital asset ecosystem. As geopolitical tensions rise and fiat uncertainty deepens, Trump aligned companies are turning towards blockchain infrastructure and reserve backed crypto assets as part of the economic vision.

With regulatory uncertainty and market volatility, Trump Media’s Bitcoin test might just be an eye opener for other U.S. companies looking to diversify their treasuries into digital assets.

Trump Media $2.3B Bitcoin Treasury Plan
Trump Media $2.3B Bitcoin Treasury Plan

Conclusion

Trump Media’s two-pronged approach which is the $2.3 billion Bitcoin reserve and the $400 million stock buyback means more than just financial engineering. This is a calculated institutional grade digital asset adoption, and that has market and political implications.

By aligning with blockchain infrastructure, high profile partnerships and a crypto-heavy financial ecosystem, Trump Media is becoming the vanguard of the crypto-public company hybrid model. 

Summary

Trump Media is doubling down on its $2.3 billion Bitcoin treasury plan even as it moves forward with a separate $400 million stock buyback. The company said the buyback won’t impact its cryptocurrency strategy which includes a Bitcoin-Ether ETF and a treasury model inspired by MicroStrategy.

These financial moves align with broader pro-crypto policies championed by President Trump including a proposed U.S. Strategic Bitcoin Reserve. This is an in-depth approach to digital assets by Trump-linked companies and has implications across finance and politics. 

FAQs

What is the Trump Media bitcoin treasury plan?

The Trump Media Bitcoin treasury plan is the company’s initiative to allocate $2.3 billion towards buying and holding bitcoin to build a digital reserve like MicroStrategy’s.

Will the $400 million buyback impact the Bitcoin plan?

No. Trump Media said the buyback is funded separately and doesn’t impact the capital allocated for its Bitcoin acquisition strategy.

Is Trump Media launching a crypto ETF?

The company is applying for a Bitcoin-Ether ETF with a 75% allocation to Bitcoin and 25% to ether and is partnering with Crypto.com for custody and infrastructure.

How does this fit into Trump’s broader crypto agenda?

This supports President Trump’s executive order on creating a U.S. Strategic Bitcoin Reserve, it’s a political and economic commitment to digital asset leadership.

What are the risks of this strategy?

While it promises high returns; a concentrated bet on volatile crypto assets could introduce risks around regulation; price swings and investor sentiment.

Glossary

Bitcoin Treasury: company holding BTC as a reserve asset like cash or gold.

Stock Buyback: company buying back its own shares from the open market; to boost share value or consolidate ownership.

ETF (Exchange-Traded Fund): regulated investment vehicle that tracks the price of an asset like BTC or Ether; and trades on stock exchanges.

Stablecoin: cryptocurrency pegged to a stable asset like fiat currency to reduce volatility.

U.S. Strategic Bitcoin Reserve: proposed federal initiative to create a national Bitcoin reserve as part of US economic and financial infrastructure.

Sources

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ByJane Omada Apeh
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Omada is a dedicated crypto journalist with a passion for making the fast-paced world of digital assets understandable and engaging. With years of experience covering cryptocurrency and blockchain innovation, she offers readers more than just the headlines. She provides context, clarity, and depth. Her work spans everything from market trends and regulatory updates to emerging technologies and real-world use cases that are shaping the future of finance. Omada strives to bridge the gap between complex crypto concepts and everyday readers, ensuring that both seasoned investors and curious newcomers can find value in her insights. Her mission is simply to inform, inspire, and keep her audience one step ahead in the ever-evolving crypto universe.
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