Metaplanet, the Japanese company, has officially launched its US operations with a wholly owned subsidiary called Metaplanet Treasury Corp, based in Miami, Florida. This allows the company to raise up to $250 million in capital exclusively for Bitcoin buying. The decision to set up Metaplanet Treasury Corp in Florida is a targeted play to tap into the state’s growing crypto ecosystem and regulatory openness.
Florida, along with Texas and Wyoming, is attracting Bitcoin native businesses with friendly legislation and local political support for digital assets.
Strategic Positioning and Timing
CEO Simon Gerovich explained that the reason for choosing Florida is clear as the state is becoming a global hub for Bitcoin innovation. According to Gerovich, the Miami based structure will allow Metaplanet to have operations across global time zones and access deeper pools of US based institutional capital.
Data from Farside Investors shows that US listed Bitcoin ETFs saw over $1.5 billion in inflows last week alone as investor confidence solidifies around Bitcoin as a macro hedge.
A Calculated Move From Real Estate to Bitcoin
Metaplanet’s transformation from a hotel and real estate developer to a Bitcoin focused company was cemented in 2023 when it started allocating a portion of its balance sheet to BTC, hiring Bitcoin analyst Dylan LeClair to lead its treasury strategy. LeClair is now one of the directors of Metaplanet Treasury Corp along with Gerovich.
Based on reports, the $250 million capital raise announced this week will be used primarily for BTC buying and treasury operations. In a still volatile but increasingly institutionalized market, Metaplanet’s goal is to have 24/7 presence and execution capacity across major financial centers.
Florida’s Crypto Appeal Grows
Governor Ron DeSantis has repeatedly expressed support for individual financial sovereignty and Bitcoin. In 2022, Florida launched its own blockchain task force, and Miami has hosted major crypto events, including Bitcoin 2023.
“Florida’s legislative and market environment is perfect for us,” said Gerovich. “We can attract capital and operate within a framework that aligns with our long term Bitcoin thesis.”
Florida’s regulatory flexibility has already attracted companies like XBTO, Blockchain.com and OKX. Now with Metaplanet Treasury Corp in the picture, Florida will solidify its position as a hub for institutional Bitcoin operations.
A Smart Time to Scale
Crypto market observers are generally positive on Metaplanet’s US expansion. According to Presto Research, the company’s transparent valuation models, including the BTC Torque framework, shows they’re not just buying Bitcoin, they’re professionalizing and scaling it.
“Metaplanet’s timing is right as US institutions are looking to get into Bitcoin exposure through ETFs and corporate treasuries,” said digital asset strategist Chris DeHart of ArcPoint Research. “And the fact they’re setting up in Miami shows they have a clear read on regulatory clarity and talent access.”
LeClair, who has focused on Bitcoin as a sovereign-grade asset, also posted on X that the move would allow the company to “compete with public and private allocators across geographies, without missing a beat.”
Institutional Bitcoin Strategy Takes Root
Metaplanet joins a small but growing list of international companies setting up Bitcoin treasuries. This trend, popularized by MicroStrategy, is a shift in corporate capital allocation, from fiat denominated reserves to digital store-of-value strategies.
With Bitcoin hovering around $97,000 and major ETFs like BlackRock’s iShares BTC Trust gaining traction, the $100,000 level is back in focus. Metaplanet’s entry into the US market is a long term bet not just on the asset but on the infrastructure and market maturity around it.
Conclusion: A Company Betting on Bitcoin Globally
With the formation of Metaplanet Treasury Corp, the company isn’t just entering a new market, they’re committing to being a global Bitcoin player. The $250 million raise in Miami sets the stage for more Bitcoin buying and strengthens their ability to operate in a market dominated by institutions.
As the crypto narrative turns towards transparency, capital discipline and long term planning, Metaplanet’s entry labels them as one of the most intentional corporate actors in the space.
FAQs
What is Metaplanet Treasury Corp?
Metaplanet Treasury Corp is a new US subsidiary of Japanese company Metaplanet focused on Bitcoin accumulation and treasury operations.
Why Miami for the US expansion?
Florida’s clarity, pro-Bitcoin stance and active crypto ecosystem made it a no-brainer for Metaplanet’s US operations.
How much will Metaplanet raise through the new subsidiary?
The company will raise up to $250m to buy Bitcoin and support global treasury operations.
Who is running the new subsidiary?
Metaplanet CEO Simon Gerovich and Bitcoin strategist Dylan LeClair are directors of Metaplanet Treasury Corp.
Is Metaplanet following MicroStrategy?
Yes, Metaplanet is going down the treasury strategy route with Bitcoin accumulation as a long-term reserve asset.
Glossary
Bitcoin Treasury Strategy: A corporate strategy to accumulate and hold Bitcoin as a long-term asset on the balance sheet.
Institutional Capital: Big money managed by financial institutions like hedge funds, pensions and mutual funds.
Spot Bitcoin ETF: An ETF that holds Bitcoin, allowing investors to get exposure to BTC without owning it directly.
BTC Torque: Metaplanet’s proprietary valuation model to measure the impact of Bitcoin on corporate performance.
Crypto-Friendly Jurisdictions: Regions that are friendly to crypto businesses and investors.
Sources
For advertising inquiries, please email . [email protected] or Telegram
