As global markets shook over the weekend, Tokyo-based Metaplanet made another huge move. The firm purchased 1,111 more Bitcoin worth $117 million. This brings the total Metaplanet Bitcoin holdings to 11,111 BTC.
The average price for this batch was $105,681, slightly above their all-time portfolio average of $95,700 per BTC. With this buy timed during a brief dip below $100,000 caused by US airstrikes in Iran, experts say Metaplanet might just be using volatility to accumulate long-term.
Turning Profits into Bitcoin Reserves
Since the start of this Metaplanet Bitcoin acquisition strategy in mid-2024, reports have it that they have grown their digital asset reserves 28x, financing this through a steady stream of bond issuances and stock-based capital raises.
In June, their board approved another $210 million zero-interest bond issuance, a plan to scale Bitcoin reserves to 210,000 BTC by 2027. If they hit that target, they’ll be second only to MicroStrategy as the world’s largest public holder of Bitcoin. These purchases are tracked quarterly using their BTC Yield Per Share metric which has seen 107.9% growth QTD, up from 95.6% in Q1 2025.

Despite their stock price dropping 5.05% in the last hours, Metaplanet’s shares are up 373% YTD, as investors are hungry for crypto-linked stocks.
According to a recent report from Standard Chartered, 61 publicly listed companies now hold 3.2% of Bitcoin’s total supply. While some are being conservative in the face of market turmoil, companies like Metaplanet are leaning into the chaos, seeing it as an opportunity to accumulate value rather than a threat.
Buying Bitcoin in Uncertainty
The timing of the latest Metaplanet Bitcoin purchase is quite interesting. Over the weekend, US President Donald Trump announced precision strikes on Iranian nuclear sites at Fordo, Natanz, and Isfahan, escalating tensions in the Middle East. The move sent Bitcoin to $98,000 before recovering above $101,000.
But Metaplanet didn’t hesitate, it bought. While the markets digested the impact of the strikes and the potential disruption to oil supply chains, Metaplanet deployed more capital into Bitcoin. The Crypto Fear & Greed Index has dropped to 47, indicating that retail investors are getting anxious.
Not Just a Bet, But a Model
What sets Metaplanet apart isn’t just its holdings, it’s the clarity of its execution. The firm explicitly earmarks every capital raise for Bitcoin purchases, reports BTC gains in yen-denominated filings, and frames its business performance through Bitcoin appreciation rather than fiat revenues. It is not merely experimenting with Bitcoin; it is restructuring its entire identity around it.

Should its 210K BTC goal materialize, the implications go beyond Metaplanet’s balance sheet.
Conclusion
Metaplanet’s 1,111 BTC purchase during a moment of geopolitical upheaval shows its long-game thinking. With 11,111 BTC now under management and a clear roadmap to scale, it is no longer just another firm entering the crypto market.
This is writing a new playbook, one where Bitcoin acquisition isn’t a diversification tactic but a foundational business model. The coming quarters will determine whether others follow or fall behind.
FAQ
What is the Metaplanet Bitcoin holding in total?
As of June 2025, Metaplanet holds 11,111 BTC, purchased at an average cost of approximately $95,700 per Bitcoin.
How is Metaplanet funding its Bitcoin buys?
The firm has financed purchases through zero-coupon bonds, stock rights issuances, and private placements, raising over $300 million in the past two months alone.
What is Metaplanet Bitcoin goal and strategy?
Its board-approved target is to accumulate 210,000 BTC by 2027, making it the second-largest public holder after Strategy.
Is Metaplanet Bitcoin strategy risky?
If Bitcoin dips significantly below the firm’s average acquisition price, it could erode shareholder value. However, the firm treats BTC as a long-term reserve asset rather than a short-term trade.
Why did Metaplanet buy during geopolitical tension?
The dip following U.S. airstrikes on Iran presented a lower entry point. The firm’s thesis views Bitcoin as a macro hedge, making such volatility a buying opportunity.
Glossary
Bitcoin Treasury Operations: A corporate strategy where firms allocate balance sheet capital to accumulate and hold Bitcoin.
Zero-coupon bonds are debt securities that don’t pay interest but are sold at a discount and redeemed at face value. Metaplanet uses them to fund BTC buys.
Crypto Fear & Greed Index: Index that measures sentiment in the crypto market, lower values mean fear or bearish.
BTC per Share: Metaplanet’s metric to measure Bitcoin holdings per fully diluted share, excluding dilution.
Bitbo: Analytics provider for corporate and institutional BTC holdings and treasury activity.