According to latest reports, Coinbase CEO Brian Armstrong recently said that based on current trends, $BTC could hit a $1 million Bitcoin price by 2030. Armstrong said this in a Fox Business interview and on X (formerly Twitter) that his view is based on long term structural changes not short term hype.
Armstrong’s $1M Bitcoin Case
Armstrong has always been cautious with price predictions. His recent comments, however, reveal a more confident, forward-looking projection.
On X he wrote:
“I think Bitcoin could reach $1M by 2030 based on current conditions and progress. Think long term.”
In his Fox Business interview he explained why he thinks three trends are converging.
The first trend is regulatory clarity. Armstrong pointed to the GENIUS Act and proposed market structure reforms as ways to resolve the long standing ambiguity around digital assets being securities or commodities.

His second point is sovereign adoption. He sees a US strategic Bitcoin reserve as a model that other countries will follow. This will create demand from governments and private institutions.
The third driver is institutional inflows via ETFs and custody. Armstrong said Coinbase custody services handle about 80% of the known Bitcoin ETF holdings. He sees more institutional participation as key to pushing demand higher.
He also mentioned Bitcoin’s scarcity, that with only 21 million coins ever to exist, any material increase in demand will likely push price up disproportionately.
Also read: Bitcoin Slow Grind Narrative Gains Traction as PlanC Outlines Path to $1 Million
Support from Analysts and Institutions
Armstrong is not alone in this ultra bullish forecast. Cantor Fitzgerald analysts recently published a research saying Bitcoin could reach $1 million, citing MicroStrategy’s aggressive accumulation and macro trends.
In the investment community, people like Cathie Wood of ARK and asset managers that hold Bitcoin reserves have mentioned similar long term targets.
While these are speculative, the fact that they align with Armstrong’s view makes $1M Bitcoin at least conceptually considered in institutional circles.
How Realistic Is The Timeline?
Setting 2030 as a target implies accelerating adoption over the next 5 years. For that to happen, regulation must move fast, sovereign holdings must materialize and institutional pipelines must scale.
Some of these are still in development. The recent crypto friendly regulations and ETF progress gives the momentum but execution risk is high.

If one of the big drivers lags, say regulation or sovereign adoption, the timeline could be longer. But Armstrong’s timeline is a target for what’s possible if everything aligns.
Also read: $1 Million Bitcoin? Kiyosaki’s Shocking Forecast Fuels Crypto Debate
Conclusion
Brian Armstrong’s $1 million Bitcoin forecast is a statement about long term trends. He bases his view on regulatory clarity, sovereign demand, institutional inflows and Bitcoin’s fixed supply.
While the path is uncertain and dependent on many system changes, his argument re-centers the conversation around Bitcoin as a global asset.
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Summary
Armstrong recently reiterated his long term optimism, predicting $1 million Bitcoin price by 2030. His thesis is based on three main forces: clearer regulation, sovereign adoption and institutional capital. While the forecast is bold and risky, it’s Bitcoin moving from niche experiment to macroeconomic infrastructure.
Glossary
ETF – Exchange-Traded Fund, investment vehicles that allow investors to get exposure to assets under a regulated framework.
GENIUS Act – A legislative proposal in the US to clarify stablecoin regulation and digital asset classification.
Sovereign reserve – A government holding assets (e.g. gold, foreign currency) as part of its reserves; in this case, Bitcoin.
Institutional inflows – Capital flowing into cryptocurrencies from institutional investors rather than retail traders.
Frequently Asked Questions About $1 Million Bitcoin Prediction
Is Armstrong’s $1M prediction mainstream now?
Not quite. While some support this, many in the crypto industry think it’s too aggressive.
Does Coinbase’s ETF custody matter?
Armstrong points out Coinbase already holds custody for most of the existing Bitcoin ETF assets, so they’re set to benefit from institutional scale.
What if government turns hostile to crypto?
A change in policy or strict regulation could kill any momentum towards Armstrong’s goal, regardless of demand or scarcity.
Is this a target for retail?
No. This is a vision not a guaranteed roadmap.