BlackRock’s spot Bitcoin ETF, IBIT, has become one of the firm’s top products, with $191 million in estimated annual revenue just 18 months after launch. Now, the BlackRock Bitcoin ETF is about to become the company’s #1 revenue-generating fund, according to Bloomberg data. The growth is due to increasing demand from institutional and retail investors for regulated Bitcoin exposure, without the hassle of wallets or private keys.
Expert Commentary: “An Infant ETF Breaking All the Rules”
Bloomberg Senior ETF Analyst Eric Balchunas called IBIT’s growth “insane” and said on X:
“IBIT is now the 3rd highest revenue-generating ETF for BlackRock out of 1,197 funds and is only $9 billion away from being #1. Just another insane stat for a 1.5 year old (literally an infant) ETF.”
Michael Saylor, Executive Chairman of MicroStrategy and long-time Bitcoin advocate, also weighed in:
“IBIT will be the #1 revenue-generating ETF for BlackRock.”
The numbers back him up. IBIT’s $76 billion in AUM is just $9 billion away from IWF, making it a top crypto product and one of the most successful ETFs in BlackRock’s entire history.

IBIT’s Rapid Rise from Debut to Dominance
When the BlackRock Bitcoin ETF launched in January 2024, it entered a crowded field of spot Bitcoin ETFs approved by the U.S. Securities and Exchange Commission. But while several funds got off to a fast start, IBIT stood out from the get go. In its first week, it broke industry records by pulling in over $2 billion in investor capital, faster than any ETF in U.S. history.
By 6 months; IBIT had already reached $50 billion in assets under management (AUM), mostly driven by financial advisors, hedge funds and corporate treasuries looking to add Bitcoin to their traditional portfolios. Today; IBIT has $76 billion in AUM with a 0.25% expense ratio, generating $191 million in annual revenue.
This puts the BlackRock Bitcoin ETF behind only the iShares Russell 1000 Growth ETF (IWF) and the iShares MSCI EAFE ETF (EFA), which generate $211 million and $207 million, respectively.
Why IBIT Is Winning: Structure, Timing and Trust
IBIT’s growth isn’t just because of Bitcoin’s performance; it’s also about structure and timing. As one of the first SEC-approved spot Bitcoin ETFs, it offers investors regulated access to Bitcoin exposure through traditional brokerage accounts. This has appealed to Institutional asset allocators who need compliance and liquidity, Retail investors who don’t want to deal with direct custody risks, and Wealth advisors looking to add digital assets to diversified portfolios.
The BlackRock Bitcoin ETF is doing for Bitcoin what GLD did for gold, making it mainstream.
Institutional Adoption: The Real Growth Engine
Most of IBIT’s inflows have come from institutional buyers, many of whom were previously on the sidelines due to regulatory uncertainty. Hedge funds, pensions, family offices and corporate balance sheets are now seeing Bitcoin ETFs like IBIT as a viable allocation for performance and diversification.
Financial advisor platforms like Morgan Stanley and Fidelity have added IBIT to their platforms, accelerating exposure.

Conclusion: IBIT Eyes the Top Spot
To surpass IWF and become BlackRock’s number one revenue generator, IBIT only needs $9 billion in net inflows which is completely doable given the momentum. At a 0.25% fee rate, that is $22.5 million in new annual revenue, putting IBIT past the $211 million IWF generates.
The BlackRock Bitcoin ETF has defied the naysayers and is growing faster than expected. In just 18 months, it has become a top three fund in BlackRock’s massive ETF lineup and the finish line for number one is now in sight. If Bitcoin prices keep going up and institutions keep piling in, IBIT could be number one by the end of 2025.
Summary
BlackRock’s Bitcoin ETF (IBIT) has become the third highest revenue-generating fund in the company’s lineup, generating $191 million annually from $76 billion in AUM. 18 months post-launch, IBIT now trails only two legacy funds and is $9 billion in AUM away from being number one.
FAQs
What is the BlackRock Bitcoin ETF (IBIT)?
IBIT is BlackRock’s spot Bitcoin ETF, offering regulated exposure to Bitcoin through traditional brokerage accounts.
How much does IBIT make?
$191 million annually from 0.25% fee on $76 billion AUM.
Why is IBIT so popular?
Early approval, brand trust and strong institutional adoption.
Will IBIT surpass other BlackRock ETFs?
IBIT is $9 billion away from surpassing IWF to be the top revenue-generating ETF.
Glossary
BlackRock Bitcoin ETF (IBIT): BlackRock’s spot Bitcoin ETF tracks the price of Bitcoin.
AUM: Assets under management; total funds in an ETF.
Expense Ratio: Annual fee charged to investors; based on the fund’s assets.
ETF: Exchange-traded fund; investment vehicle that trades on exchanges like a stock.
Spot Bitcoin ETF: An ETF that holds actual Bitcoin, not futures based products.