This article was first published on Deythere.
Binance just announced Binance Junior app- a parent-controlled crypto savings app for kids and teenagers from the age of 6 till they’re 17.
When debuting the app at Binance Blockchain Week, Binance framed the launch as not a trading platform but in service of families aiming to promote financial literacy in an age where digital assets are increasingly part of mainstream culture.
What Is the Binance Junior App? An Overview of the Main Features & How It Works
Binance Junior is a completely separate mobile app, independent from the main Binance exchange and made with families in mind. Parents can create kid accounts for children between the ages of 6 and 17 if their parents’ Binance account is identified with two-factor authentication and video verification.
With Binance Junior, parents have the ability to deposit their child’s allowance from a parent’s main Binance wallet or through on-chain transfers.
Parents control the funds. Kids can’t trade crypto, but they may be able to, depending on region and jurisdiction, and if old enough (13+), under a set daily limit.
The Binance Junior app also incorporates savings-like elements. Parents can set “earn” products (like the main Binance Flexible Simple Earn) where local regulations allow, for their kids to build up crypto over time.
Parents have the option of connecting up to 5 Junior accounts to their personal Binance account. Their users are alerted instantly as transfers happen, and they can keep a child’s account shut down if it accidentally overdraws.
Binance also launched an educational tool kit, a children’s book called the “ABCs of Crypto,” to teach the little ones very basic crypto concepts like blockchain, security, and tokens, in an easy-to-understand manner, in order to fuel families’ crypto-education.
The point, according to Binance, is not to stimulate speculation in trading the shares but rather to provide a safe and controlled space where young people can start learning about digital finance.
Why is Binance Targeting Young Users?
The company said in announcing the Binance Junior app that as money continues to evolve, children should be introduced early to financial literacy tailored for a digital age.
It’s to inculcate a growing sense of responsibility for wise spending (or investing) decisions, transferring real-world ranches into the digital age, Binance Co-CEO Yi He added.
Surveys indicate younger ones, Gen Z, upper teens particularly, are more receptive to crypto than earlier generations, in which early exposure can influence long-term adoption.
With Binance Junior app, families can hand down crypto assets as a way to store long-term savings or investments, much like how it’s done for children with traditional custodial brokerage or savings accounts in regular finance.
Instead of traditional fiat savings accounts, there’s a digital-asset equivalent through Binance with parental control and optional earn-type savings.
Beyond their capital goal, the move puts Binance as a first mover in the burgeoning “family finance + crypto” , and early entry into possibly the next generation of long-term users of crypto.
Early Reactions: Backers, Doubters and Debate
The release of the Binance Junior app has prompted a combination of support and caution on social media, industry watchers and mainstream news.
Some are cheering the idea as a potential portal to financial literacy and early wealth building for children in an increasingly digital economy.
Supporters say teaching little ones the basics of crypto could demystify digital currency and help kids grow up with a fundamental understanding of modern finance.
Industry figures, such as Henri Arslanian (co-founder of Nine Blocks Capital), have spoken publicly that it follows a natural progression:
“Children used to have piggy-banks with fiat; now we have hard assets like Bitcoin.”
Conversely, other users have questioned whether it would make sense for children to transact high-volatility assets and whether early exposure could in some cases normalize speculative behavior instead of long-term saving.
The reaction to X comments suggests a divide: Those who consider it the forward-thinking model and those warning that children could become “exit liquidity.”
Conclusion
The Binance Junior app is Binance’s first foray into the age of family-oriented digital finance.
By empowering the guardians to manage crypto savings on behalf of their little ones, from 6 to 17-year-olds, and provide an earn model of saving, not trading, Binance is striving to democratize early ability for crypto exposure under a guardian’s watch.
While crypto is gradually bleeding into traditional finance, Binance Junior app could be viewed as an opening tool leading the younger generation
Glossary
Binance Junior app – A standalone mobile app that was launched by Binance on December 3, 2025 and parents can open and control crypto saving accounts for their children at the age of 6-17 years.
Parent owned sub-account – An account arrangement where a child’s fund is legally owned and controlled by the parent or adult custodian.
Flexible Simple Earn – Binance’s product to earn yield (interest or rewards) on deposited crypto, as locally permitted.
Custodial savings – A type of savings arrangement in which an adult has legal custody over a child’s savings, but the child can enjoy some of the earnings or growth in the balance.
Financial digital assets literacy – knowledge of digital finance, cryptocurrencies and blockchain technology, to ensure the new generation are better equipped for future norms of financial sector.
Frequently Asked Questions About Binance Junior App
Can children trade crypto on Binance Junior?
No, the Binance Junior app does not allow trading. There’s an intention behind the app, which isn’t meant to be a trading platform; it’s a savings and way-to-earn application.
Who owns the Junior account crypto assets?
Ownership is still held by the parent or guardian the child’s account will be a sub-account of the parent’s own verified Binance account.
Can children make transfers?
Children 13 and older are eligible to start transfers (daily limits apply in some states). Parental or Guardian control is maintained over all transfers and transactions.
Why did Binance launch this app?
Binance says the goal is to promote early financial literacy, enable families to save in crypto together and prepare children for a future where digital assets play a more central role in finance.
References
PR Newswire
Brave New Coin
CoinCentral
Finance Magnates
Moneycontrol
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