Spain’s leading financial institution, BBVA, has begun advising its high-net-worth clients to allocate a portion of their portfolios—between 3% and 7%—to cryptocurrencies. This recommendation, disclosed by Philippe Meyer, BBVA’s Head of Digital and Blockchain Solutions, during the DigiAssets conference in London, reflects a growing shift in institutional sentiment toward digital assets.
Bitcoin and Ethereum Take Center Stage
As of now, BBVA’s crypto advisory focuses exclusively on Bitcoin and Ethereum, with the bank hinting at potential diversification into other digital assets in the near future. For clients with higher risk tolerance, the upper allocation limit is set at 7%. The guidance has been in place since September 2023, but only recently disclosed in a public forum.
“We advise clients with more aggressive risk profiles to invest up to 7% of their portfolios in crypto,” Meyer stated.
This marks a significant institutional endorsement, particularly from a major European banking entity, and signals increasing interest in crypto as a viable component of diversified investment strategies.
Limited Scope, Strategic Impact
BBVA’s crypto advisory service is currently offered only to its private banking clientele—those managing substantial personal wealth. While no additional information has been shared regarding the performance or uptake of these recommendations, BBVA’s move sets a precedent in a sector that has historically approached crypto with skepticism.
Dey There notes that such initiatives could influence how other legacy financial institutions approach digital assets, especially in high-net-worth segments where portfolio diversification and alternative investments are paramount.
Institutional Crypto Adoption on the Rise
The announcement comes at a time when global financial institutions are reassessing their stance on crypto assets. In 2025, there has been a marked uptick in interest across banks, asset managers, and family offices. BBVA’s proactive stance—offering structured crypto guidance—further legitimizes the asset class and paves the way for broader adoption.
However, financial advisors continue to stress caution. Crypto assets, despite their potential, remain highly volatile and carry unique regulatory, technological, and market risks.
A Glimpse Into BBVA’s Future Strategy
Although BBVA currently limits its recommendations to Bitcoin and Ethereum, the bank has plans to explore other digital assets. Future inclusions will depend on regulatory clarity and customer demand. If successful, BBVA’s model may expand to include broader retail services or institutional-grade crypto products.
The bank’s efforts underscore the growing importance of risk-managed exposure to cryptocurrencies. With appropriate guidance and internal controls, BBVA hopes to lead the digital transition in European private banking—setting an example that could resonate across the global financial system.
References:
DigiAssets Conference, London (June 2025) – Remarks by Philippe Meyer
BBVA Press Statements (2023–2025)
CoinDesk. (2025). European Banks and Crypto Adoption
World Economic Forum. (2025). Institutional Trends in Digital Finance
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