According to latest reports, Thumzup Media Corporation (TZUP) a social media and adtech platform backed by Donald Trump Jr. just announced that the board approved a $10 million share buyback through December 2026, showing confidence in the company’s path.
In a crypto-treasury disclosure, Thumzup revealed it holds 19,106 Bitcoin and 7.5 million Dogecoin, one of the few listed companies with such deep digital asset exposure.
The $10M Thumzup Buyback: What It Means
At the heart of Thumzup’s announcement is the board’s approval of a $10 million stock repurchase plan through December 2026. This follows a previous $1 million buyback earlier in September, where 212,432 shares were repurchased at an average cost of $4.71 per share.

CEO Robert Steele called this new Thumzup Buyback program a show of confidence in the company’s long-term path, combining capital return to equity holders with investment into the infrastructure and digital asset holdings.
From a market perspective, share buybacks reduce supply, improve earnings per share if earnings are stable, and often signal that management believes the stock is undervalued. Thumzup pairing this with aggressive crypto holdings means it’s aligning traditional financial signaling and speculative asset support.
Also read: Trump Jr. Buys Into Bitcoin-Heavy Startup: Trendsetter or Red Flag?
Thumzup’s Crypto Treasury- $BTC, $DOGE and Beyond
Along with the Thumzup Buyback, the platform disclosed its crypto treasury consists of 19,106 BTC and 7.5 million DOGE.
19,106 BTC is a big position given the scale of Bitcoin and its stability in large markets. With the more speculative DOGE exposure, Thumzup’s treasury appears to be a mixed bet.
Additionally, the company has signed agreements to acquire DogeHash Technologies, a Dogecoin mining business with 2,500 rigs and plans to add more. That acquisition is subject to shareholder approval and closing conditions.
This vertical integration into mining means Thumzup can convert DOGE holdings into productive operations, generating new coins (and revenue) rather than holding static positions.
Strategy and Business – AdTech Meets Crypto
Thumzup’s roots are in social media, advertising and platform monetization. In its own words, it is moving towards a “decentralized social media advertising platform” where users can earn by promoting brands. The crypto treasury and mining moves add a financial arm to this core business.

Backing by Donald Trump Jr. gives them political and media visibility which can help with partnerships, branding or partnerships in sectors where audience reach and influence matters.
Also read: Donald Trump Jr joins Polymarket Advisory Board after Major Investment
Conclusion
Based on the latest reports, the $10 million Thumzup buyback and the revealed holdings of Bitcoin and Dogecoin are confident moves. The DogeHash acquisition also adds to that.
But with volatility, regulatory risk and execution required, Thumzup has to deliver across multiple domains.
For in-depth analysis and the latest trends in the crypto space, our platform offers expert content regularly.
Summary
Thumzup Media has approved a $10 million share buyback through December 2026 and revealed 19,106 BTC and 7.5 million DOGE in crypto holdings. It sets to acquire DogeHash for mining. This hybrid approach combines traditional corporate finance with on-chain exposure.
Glossary
Share buyback – A company buying back its own shares, reducing float and potentially boosting per-share metrics.
Crypto treasury – Holding digital assets (e.g. BTC, DOGE) as part of a company’s reserves.
Mining operations – Running computational hardware (rigs) to secure proof-of-work blockchains (e.g. Dogecoin) for coin rewards.
Net asset value (NAV) – Total value of assets minus liabilities.
Volatility risk – The risk that the price of held assets moves wildly, affecting balance sheets and investor confidence.
Regulatory/Accounting risk – Uncertainty around how laws, taxation and accounting treat crypto holdings and operations.
Frequently Asked Questions About $10M Thumzup Share Buyback
What’s the timeline of the Thumzup buyback?
The board approved the $10 million buyback through December 31, 2026.
How much $BTC and $DOGE does Thumzup own?
Thumzup owns 19,106 Bitcoin and 7.5 million Dogecoin.
What is DogeHash?
DogeHash Technologies is a Dogecoin mining company with 2,500 rigs and plans to add 1,000 more, which Thumzup will acquire pending approval.
Why buyback and crypto accumulation?
The Thumzup buyback shows management confidence and value to shareholders, while crypto holdings give exposure to digital asset upside. The combination attracts traditional and crypto investors.